Search Position Secrets - Top 5 Factors
1. The first thing you must consider is the anchor text of the inbound links to your website. Google particularly but all of the major search engines out there use the anchor text as a technique to find out about your internet site. They use the link anchor text to get an understanding of what your internet site is all about and in the following step decide what the site should rank highly for. What you need to do next is pick out those golden keywords and make sure they are used for your inbound anchor text. E-mail the web sites that have your link up and ensure they update how the link is shown on their pages so it includes your keywords. And also make sure that in all future link building you know which keywords you would like to target. Which keywords to use is something I could write about in another article.
2. The second factor that determines your ranking is the employment of your title tag. More particularly how well you use your keywords in it. This alludes to both your internet site and sites linking to yours. This is the reason why it's so vital to stay within your niche and ensure the pages that link to you have relevancy to your business. Significance is a keyword when it comes to "link juice". The higher quality inbound links the more it will help your website rank well. Ensure your internet site includes the most significant keywords but be careful not to saturate your title tag to much. Keeping it short gives it bigger significance and weight.
3. Third you have link popularity. This phrase is somewhat vague but what SEO professionals usually talk about when they mean link recognition is Page Rank ( or Google PR ). PR is decided by a selection of factors, the biggest being how many sites have a link pointed at you. The more PR an inbound link has, the higher PR or link recognition you will get. So to sum up, build links from sites having a high Google Page Rank but also make sure the links are releveant in your field.
4. Fourth factor I could mention is the number of link domains. This is obvious to the majority of you but if you have a hundred links coming from the same domain they don't seem to be worth nearly as much as a hundred inbound links coming from 100 unrelated unique sites ( with similar keywords ). although all links give you abit of action you should be concentrating on getting your keyword optimized links across a large range of domains in your field.
5. The last factor is the employment of keywords on the domain. Even though subdomains give you abit of action you will see alot better results with keyword usage on the root domain level ( www.examplekeywords.com ). But like I claimed examplekeywords.domain.com will also provide limited results. There are ways to outrank sites that have good word density in their domain names but you'll need alot of expertise, SEO know how and patience.
Bjorn K Djurner
SEO and Marketing analyst